Montgomery Chamber of Commerce

Business Spotlight October 2019

Posted on: October 2, 2019 11:00 am

True Direction Travel


Owner: Lisa Taub

Address: Montgomery, Ohio

Contact Info: 617-497-8150 /



Get to know Lisa Taub, Owner

What is your favorite part of your job?

Talking with my clients to understand what interests them about a specific destination or vacation.  Matching their interests and travel style to the right cruise line, resort or custom itinerary to exactly suit their needs.

What is the inspiration behind the business? Or what is your personal inspiration?

I’ve been fortunate to live abroad twice – first in Germany and then in Japan – with two small kids!  Once we started traveling, we never wanted to stop.  I’ve visited over 40 countries and it really has shaped my view of the world, of people and of cultures.  Seeing the world through my kids’ eyes has been an added bonus – when they gaze in awe at the snow-covered Rocky Mountains, and say that climbing a Mayan ruin was really cool – I know travel is shaping their worldview as well.  Joining in the travel industry was a natural progression for my second career.

What are the three most important things about your business?

  • Listening to my clients.
  • Attention to detail. 
  • Continual learning. 

If you could explain your business in the simplest way, how would you?

Full-service travel adviser.  My services include simple flights & hotels, cruises & resorts and custom itineraries to anywhere in the world.

Do you have any special services you offer Montgomery Chamber of Commerce members?

Free one-hour consultation for your next vacation – destination ideas, itinerary ideas, planning ideas – and how I can be of assistance to you.

What is your favorite part about being a member of the Montgomery Chamber of Commerce?

Interesting speakers and meeting new people at every Chamber event.

Best advice someone has given you.

Learn something new every day.

What is one of your favorite quotes?

Do what you love, love what you do.  

Do you have any hobbies or activities of interest? What are they?

TRAVEL, of course!  My family loves active vacations – snow sports, National Parks, and adventure destinations like Iceland, Costa Rica, Belize and Alaska.  I’m also an avid bike rider – meet me on the Loveland trail!

What is your favorite Cincinnati Area Sports Team?

Sycamore Aviators Water Polo.